Hoteliers ship better software when they're in the room.
Every feature starts with a hotelier conversation. If a revenue manager can't use it on a Tuesday morning, it doesn't ship.
About Rebean
We're building the AI revenue layer for hospitality.
Rebean is a small, opinionated team building the first AI Search Analytics platform for hotels. We help hospitality brands see, score, and own their visibility across every AI surface that recommends them.
Our mission is to make sure the hotels that earn a guest's stay also earn the AI's recommendation — and the direct booking that follows.
Started in a hotel lobby in Saigon. Built for every hotel that came after.
We started Rebean in 2024 after watching hotel revenue teams spend their mornings refreshing OTA dashboards and their afternoons writing blog posts they hoped Google would notice. Both habits were already dying — they just hadn't realized it yet.
The new front door to hospitality is a conversation. A traveler asks ChatGPT for 'best boutique hotels in Saigon' or Gemini for 'family-friendly Bali stays' — and an answer comes back. That answer mentions a handful of properties. The properties it doesn't mention don't get a chance.
Rebean is built to win that conversation. We measure how every AI describes your hotel, score how well that visibility converts to bookings, and ship the agents that close the gap between the two. Not a dashboard you log into once a quarter — a revenue layer that runs underneath every AI surface your guests use.
We're seed-stage, profitable on a per-customer basis, and growing because hoteliers tell their friends. The team is in Ho Chi Minh City; our customers run properties in Vietnam, Bali, and Italy; our distribution partners cover Southeast Asia, Europe, and APAC.
The next twelve months are about one thing: making Rebean the default revenue tool for any hospitality brand that wants to keep its guests off the OTA funnel and on the AI one.
Small team. Big surface area.
3
Countries served
Vietnam · Indonesia · Italy
4
AI surfaces tracked
ChatGPT · Gemini · Claude · Copilot
+30%
Avg. visibility lift
In the first 30 days of monitoring
×15
Direct visit multiplier
From AI-sourced traffic, vs. baseline
Four things we'd rather argue about than abandon.
Visibility without attribution is a vanity metric.
"Mentions in AI" is not a KPI. Bookings are. Every dashboard we build connects back to revenue.
Direct beats indirect, every time.
The OTA tax is optional. Our job is to make the direct channel so easy that the AI funnel naturally flows there.
Plain numbers, plain language.
One letter grade. One score. One funnel. If a hotel GM can't explain it to their owner in a sentence, we haven't done our job.
The product is the marketing.
The best demo is a free trial that shows you something true about your property in the first five minutes.
Small team, opinionated software.
We'd rather ship fewer features that hotel teams love than be a Swiss Army knife that nobody opens twice.
10.7997°N · 106.6717°E
Where we work
Built in Ho Chi Minh City. Deployed worldwide.
Our headquarters sit in Phu Nhuan Ward, a fifteen-minute drive from the rooftop bars and boutique hotels that first inspired Rebean. From here we serve customers across three countries and partners across two continents.
Rèbean Labs209 Hoang Van Thu, Phu Nhuan Ward
Ho Chi Minh City, Vietnam
Ho Chi Minh City, Vietnam